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Amit Ray Independent consultant The answer is 'no'. However, they can be successful provided the publishers change their perspective. Some publishers have already done that. So, I think, there is hope for others, as well. The success will lie...
Read on...
After being in the dock for carrying 'objectionable' content, Google and Facebook, along with15 other websites, are fighting for what they call internet freedom. Wikipedia went dark to protest the Web Piracy Bill being introduced in the US. afaqs! speaks to industry experts to find out if a move to monitor content can backfire.
Newspapers, like FMCG brands, are turning to celebrity endorsers. NaiDuniya has roped in popular TV hosts and Deccan Chronicle used Katrina Kaif. Do they add any value?
In probably the biggest-ever marketing blitzkrieg of its kind, the Shah Rukh Khan-starrer tied up with over 25 brands for co-branding. Did this association benefit the brands?
Google's intention to create a more open social ecosystem and integration of its properties with Google+ seems to be a killer strategy. Will it hurt Facebook?
Can brand symbols, the creative delivery mechanism for a brand's message, become brands in themselves - and, have better recall value?
With many users discovering content via social media feeds, will the relevance of homepage as an advertising destination get affected in the future?
TOI Crest, The Sunday Guardian, and The New Indian Express' Sunday Standard are newspapers that hit the stands only on weekends. Is it time for the return of the weekend newspaper?
The digitisation of distribution will allow content-on-demand, forcing the broadcasters to improve the content quality. But, will it finally increase subscription revenues for them?
