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From 'The Mobile Indian'
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Gentle in manner, yet famously sharp with his financial insight, the chairman and chief executive officer of the Interpublic Group, believes in keeping the client at the centre of any business plan. A 1967 graduate of City College (New York), Roth is not only a certified public accountant, but also holds an L.L.M. degree from New York University Law School. Roth talks to afaqs! on the economy, the changing media landscape, relationship with Unilever, and the three brands -- McCann, Draftfcb and Lowe.
Twelve of the 25 hottest mobile handset models in India are from Nokia. Samsung follows next with six models, while Micromax and Sony Ericsson figure in the list with two models each.
Joy Chakraborthy, executive director, revenue and niche channels, Zee Entertainment Enterprises Limited, takes afaqs! through his journey as a sales and marketing professiona, and as a confident leader.
Can brand symbols, the creative delivery mechanism for a brand's message, become brands in themselves - and, have better recall value?
