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From The Mobile Indian
Catch! KV Sridhar, NCD, Leo Burnett this Sunday on the show
In mass media, stereotypes are everywhere.
In movies - Indian call-center employee, the loud Sindhi, the perennially-drunk mechanic Pinto, the vibhuti-clad South Indian are all stereotypes we are used to. Advertising, too, isn't far behind with these kinds of images - the eternally-exuberant Sardar being just one of them. The attempt, I guess is to connect with the audience by portraying them or an aspirational group on screen. This 'connect' business comes into play very strongly when the target audience is the youth - specifically, the college-going crowd.
Prologue: The year is 2237.
The world as we know it changed on 11/09/1989, not on 9/11/2001, as the US-centric view would have it.
I think the new Vodafone 'Blue' Facebook mobile phone is a GREAT IDEA!
I returned from Cambodia, where I had marvelled at the old temples of Angkor Wat that have stood testimony to the lasting value of an idea for 1000 years.
The paid news phenomena in Indian media has been a subject of debate.
And so Volkswagen India continues with the strategy of a print driven blitzkrieg to launch another model in India.
The Social Networking wars took a turn on June 28, 2011 when Google announced the launch of its social network Google+ on beta. Little over a month, Google+ now has already touched a massive 30 million members mark, making it the fastest growing social networking siteever, although,it has a long way to go before catching up with Facebook's 750 million.
I don't like Steve Jobs.
After a loooong time, I caught an ad on TV which truly captures the spirit of youth today.
Trust is a very important parameter in every brand's arsenal.
On the last day of my ICSE exam (10th standard finals), my Nani (Grand mother) offered me a free seat into the Marwari Business School.
In early 2008, my co-founder Mahesh and I were attending the Games Developer Conference (GDC) in San Francisco.
There's nothing like Rajini Kant
Myntra, the Bangalore based e-commerce company launched a new TV campaign recently.
A few months into my career, at Clarion-McCann in Mumbai, the agency was going through serious labour union trouble.
Can you imagine reading a really gripping novel with full-page ads in the middle of its pages? Or imagine watching a movie that keeps getting interrupted by ads?
The muse moment is usually considered to be that instant in time, when an apple disrupted Newton's painstakingly designed hairstyle; or when some creepy crawly creature snuggled up Archimedes's unmentionables in a bath tub, causing him to take flight in the nude, whilst likening onlookers to a rather famous Bollywood female star.
I am just writing this a couple of hours after spending a few hours at the main Boeing Factory in Seattle....
Jet Airways and Airtel started their journey almost in the same decade (90's).
