One of the four hubs of the IPG-Omincom JV, the Mumbai branch looks to employ more than 100 people. The head of the hub will report to the global advisory board of Commonwealth.
Russell Barrett, BBH Mumbai's newly appointed managing partner, admits that he has been an admirer of the agency for years. "There's no place for politics at this exclusive creative place," he says, while taking afaqs! through his journey so far.
The usual data analyser and brief writer is a transformed man now. Today his opinions are valuable not just for marketers but also for the creative folk.
The TVC created by Bates India for Hitachi iClean AC highlights its auto-clean feature and emphasises the wishful thought that if only everything in the home could clean itself.
The agency has bagged the entire creative communication mandate for the data centre, cloud network hosting and services provider, after a multi-agency pitch.
Are public service campaigns in India high on talk but low on delivery? Are they losing their appeal, with a more cynical, highly aware and defiant audience? afaqs! finds out.
